Top 8 Reasons to Go with a Pro
Why use an experienced, professional photographer? We are more efficient, get the job right first time with much higher quality and half the stuffing around. We use the latest equipment, save you money, understand how to sell your business and uncover your real message. Oh, and we have way better jokes.
1. Reduce Barriers
People don’t do business with organisations they don’t trust. Quality images show your strengths and that you're a trustworthy organisation who cares about how it communicates. This helps break down the barriers people can experience before they first contact you.
2. Distil Your Message
Professional images reduce the amount of copy you need in your marketing material because they distill your message. This saves time and money on your design and copywriting bill and it makes it easier for your clients to connect with your marketing material.
3. Increase Perceived Value
When someone perceives your business as a high quality offering your value goes up in their mind immediately. This means you’re more likely to attract the right type of clients and less likely to have conversations that start with ‘how much’.
4. Ease Under Pressure
Sometimes staff involved in shoots can be nervous or uncooperative. But we know they'd look great if only they'd relax! I know how to break down these barriers and get people involved so you get the best results.
I've got a good tennis racquet. I'm not a professional tennis player though. Same goes for photography - I apply stacks of training, knowledge, experience and equipment to every situation, which means I work faster and smarter. This minimises the time spent during the shoot so your people can get back to work. Oh, and I know how to get THE shot, not just A shot.
6. The Absentee Vote
Most of your clients shareholders and stakeholders will never see first hand how knowledgeable and experienced your staff are, how safely you work, or how your use of technology makes you a leader. I can take the things you see every day and draw the extraordinary out of them, showing them at their full potential.
7. The False Economy
Hiring an experienced professional photographer may cost you more upfront but you're saving time for the web designer, graphic designer, copywriter, and staff involved in taking the photographs. You’re increasing your changes of getting editorial content published, you have better quality images that need updating less often and increased leads of the right types of clients.
8. Promise You the World
A professional photographer will know whether your dream of photographing bats upside down at three am from a helicopter is possible or if there's another more efficient, successful way. We're not going to promise you something we know isn't possible to deliver. We're good, but even we can't defy the laws of physics or optics. Normally.