Food. Shot Simply.
Food has taste, texture, smell, dimensionality, temperature and creates an atmosphere. All those things make you respond emotionally.
In a photograph food has none of these things. Only appearance. It's my job to recreate all the elements above through the one single property of appearance.
I shoot food simply and mostly with natural light. Like people, I like food to look natural, honest and inviting.
That's really all I can say.